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Cost for Innovation in Trenton

$8.21M over 5 years — Transforming Trenton & building scalable infrastructure

POP LABS has secured a lease space in Trenton — our first hub will launch here.

5
Hubs over 5 years

Strategically placed neighborhoods—areas facing high unemployment, high fragmentation, and high service need.

1,200
Residents served in Year 1

Immediate impact from day one of operations.

60
Inter-agency referrals/month

Coordinated handoffs across the partner network.

$8.21M
5-year cost for innovation

This isn't a pop-up program—this is permanent coordination infrastructure.

Revenue that reinforces trust — not privilege.

POP LABS operates through public-private partnerships designed to keep incentives aligned. Government partners cover operating costs up front. POP LABS earns performance fees only when verified savings are achieved. If savings are not verified, POP LABS does not get paid. This model protects public dollars while ensuring coordination actually delivers results.

For Government Partners: Upfront operating support. No payment without verified savings. For Funders & Anchors: Philanthropy de-risks early implementation and stretches public funding. For Service Providers: Participation without financial risk. Access to shared infrastructure.

POP LABS Membership (Sliding Scale)

$1,500 – $25,000/year

Based on organization size and client volume. Accessible to small nonprofits while sustainable at scale.

Trust Index–Driven Priority

Not Pay-Based

Organizations earn priority through outcomes—not payment. Performance determines visibility and routing.

SaaS Revenue — Trust Index / CRM Licensing

$100 – $250/month

Per organization for platform access and reporting dashboards.

Government Partnership & Franchise Model

ROI-Driven Contracts

Coordination contracts tied to performance and measurable savings.

Research, Evaluation & Data Partnerships

Strategic Partners

Collaboration with institutes, think tanks, and evaluation partners for evidence-based insights.

Training, Certification & Capacity Building

Replication Model

Part of the long-term franchise and replication strategy.

The rule is simple: the public wins first.

Government retains 80% of verified savings. POP LABS earns 20%, only from verified recovered waste. As scale increases, the percentage may step down — but the rule stays the same: no verified savings, no performance payment.

POP LABS does not profit from need. We earn from results.

Sustainable Cashflow & Impact

By Year 3—once Hub 1 is stabilized—we project $1.144M in annual cashflow through diversified streams.

$1.144M
Annual Cashflow (Year 3 — One Stabilized Hub)

Diversified Revenue Streams (Year 3 — Trenton Pilot)

Government Contract $325K annually
Membership Fees (40 orgs) $385K annually
Research & Data $200K annually
Workforce & Training $150K annually
SaaS Licensing $84K annually

This is what sustainability looks like: Multiple streams reinforcing the infrastructure—not dependency on one grant.

How POP LABS Scales & Returns Value

As network density increases, coordination improves and recovery rates rise. More hubs = better handoffs, reduced duplication, and higher efficiency gains.

POP LABS Cashflow at Scale (Trenton Model)

Hubs Annual Cashflow
1 Hub $1.144M
3 Hubs $3.43M
5 Hubs $5.72M

Trenton Recovery Rate Growth by Hub Count

Phase Recovery Rate Annual Savings
Early Phase (1 Hub) 20–25% $480K–$600K
Mid Phase (3 Hubs) 30–35% $720K–$840K
Mature Network (5 Hubs) 35–45% $840K–$1.08M

Strategic Government Funding & Value Creation

Government will reliably fund essential coordination layers when they demonstrate clear value and efficiency.

Trenton Pricing

Current non-medical social services: ~$6.0M

Proposed: $250K–$400K/year (4–6% of spend)
Sweet Spot: $325K/year (3-year agreement)

Mercer County Pricing

Current non-medical services: ~$34.1M

Proposed: $750K–$1.25M/year (2–3% of spend)
Sweet Spot: $950K/year (5-year agreement)

New Jersey State Pricing

Current non-medical services: ~$9.9B

Proposed: $5M–$12M/year (0.05–0.12% of spend)
Sweet Spot (Phase II): $7.5M/year (Statewide coordination)

The logic is simple: If we reduce duplication and improve outcomes, this becomes a budget-smart cost for innovation.

The Total Market

Nationwide (TAM)
$50B–$70B

Based on scaling the NJ model across all 50 states

New Jersey (SAM)
$1.39B–$1.78B

Full statewide opportunity across 21 counties, 565 municipalities

Growth Phases

Phase 1

Trenton

5 hubs, validate the model

$5.72M/year
Phase 2

Mercer County

15–20 hubs countywide

$17.2M–$22.9M/year
Phase 3

New Jersey

200–300 hubs statewide

$228.8M–$343.2M/year

POP LABS fills a billion-dollar gap — helping programs work together for a Greater New Jersey.

Scaling Our Impact for Widespread Change

Franchise Duplication Model

Standardized toolkit, training, and certification for state and local partners, ensuring consistent quality and rapid deployment.

Federal Partnerships

Integrating our Trust Index platform into federal initiatives, leveraging national funding and policy frameworks for broader impact.

Global Market Potential

Adapting the POP LABS model to address universal social challenges, fostering resilience and connection in communities worldwide.

"POP LABS is not just a coworking concept—it's a repeatable infrastructure model. Through my Global Policy program, I've applied this framework across multiple courses, and the consistent feedback has been: this model is scalable, and it can be replicated beyond New Jersey—because it's built like a system, not a single site."

— Catherine Sackey

Ready to Invest in System Change?

Let's discuss how you can be part of transforming social services in New Jersey.

Catherine Sackey, MPAP — CSackey@CatherineSackey.com